<p><span>Written as an extension of <em>A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) </em></span><em style="font-size: 9pt;">Second Edition, </em><span style="font-size: 9pt;">this<em> </em>easy-to-understand, practical guide covers advanced content on PLS-SEM to help students and researchers apply techniques to research problems and accurately interpret results. Authors Joseph F. Hair, Jr., Marko Sarstedt, Christian Ringle, and Siegfried P. Gudergan provide a brief overview of basic concepts before moving to the more advanced material. Offering extensive examples on SmartPLS 3 software and accompanied by free downloadable data sets, the book emphasizes that any advanced PLS-SEM approach should be carefully applied to ensure that it fits the appropriate research context and the data characteristics that underpin the research. </span></p>
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